When to use hyphens | Grammar tips
Which punctuation mark causes most arguments? In our experience, it’s the humble hyphen. We’ve had clients remove every hyphen in a document, even after we’d sent the final version for typesetting....
View ArticleThree grammar rules you should ignore
Grammar is essential. By following its rules, we can string words together in ways everyone understands. Some rules, though, don’t help us communicate. They persist only because we’re told they are...
View ArticleWhile or whilst? | Grammar tips
A couple of weeks ago, I was with a client who was putting the finishing touches to an annual report. Several people had written parts of it – me, investor relations, the finance team and company...
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Tautology – so good you said it twice | Copywriting tips
Tautology – saying the same thing twice or more – is one of the standout features of business writing. There are three main reasons that it’s so prevalent: it’s often used for emphasis, it’s easier...
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